SHOP TL;DR

Shopify was founded in 2006 by Tobi Lütke after he couldn't find a good way to sell snowboards online. It grew into the backbone of independent e-commerce, powering millions of merchants from small businesses to major brands. The company boomed during COVID, over-hired, then had a painful reset in 2023 — selling its logistics arm and cutting 20% of staff. It emerged leaner and more profitable than ever.

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